AdmissionHook.com is a division of First Choice College Placement LLC . First Choice has been assisting students in all aspects of the college search since 1999. They have developed a particular expertise in college funding and the college essay or personal statement. First Choice College Placement is a member of the National Association for College Admissions Counseling , Higher Education Consultants Association , Education Industry Association , and National College Advocacy Group. At First Choice we are committed to helping students find ways to fund a college education and in 2009 we have committed to donating almost 10% of our profits back to students in the form of scholarships. As members of numerous professional organizations we are committed to high ethical standards and continued professional development. Through CollegeTreasure , AdmissionHook.com , and FirstChoiceCollege.com , we hope to share that knowledge with as wide of an audience as possible.